The TikTok app was launched in 2017 as a way for consumers to create and share short lip-sync, comedy, and talent videos. It is currently the top-streaming original Broadway cast album of the 2018/2019 season across all streaming platforms, and a YouTube clip of its Tonys performance has more than 2.5 million views. Beetlejuice (Alex Brightman) is sexually fluid and aggressively horny, with an antiestablishment streak a mile long. And around a year ago, some of those friends kept talking about “the new Musical.ly” — TikTok. “THE WHOLE WORLD LOVES BEETLEJUICE” (New York Post).Based on Tim Burton’s dearly beloved film, this hilarious new musical tells the story of Lydia Deetz, a strange and unusual teenager whose whole life changes when she meets a recently deceased couple … The latest TikTok icon is a green-haired, highly cynical, sexually fluid ghoul BWW Readers Name The Musicals They Want To See Filmed For Movie Theaters! But no one was arguably madder than teens on TikTok, which has fostered a large following for the musical comprised of theater kids and non-theater kids alike. See where your favorite artists and songs rank on the Rolling Stone Charts. The largest proportion of followers on Beetlejuice’s social media accounts are women between the ages of 18 and 24 — similar to the the character of Lydia in the play. Graessle believes the musical’s songs work well on TikTok because of their quick, quirky lyrics. The cosplays that come out of the various Beetlejuice lipsyncs range from literal interpretations and replica pieces all the way to e-boy and e-girl aesthetic recreations of the characters, like in the video above. “A lot of people in my generation say they can relate to the character because they feel out of place and not normal,” says Foxberri, 19, a cosplayer whose Beetlejuice TikToks have garnered millions and millions of total views. © Copyright 2020 Rolling Stone, LLC, a subsidiary of Penske Business Media, LLC. But considering the show is about rebelling against vaunted institutions, as well the transience and impermanence of life on Earth, being edged out by The Music Man — perhaps the ultimate boomer musical — seems rather an apropos send-off. Since then, she’s uploaded more than 30 videos to the platform, most of them showing other members of the Beetlejuice cast in character and costume. “It almost became a thing outside its original context; kids were inside these characters and these ideas but they weren’t necessarily aware that these sounds were from our musical,” he says. Watch short videos about #beetlejuicebroadway on TikTok. But no one was arguably madder than teens on TikTok, which has fostered a large following for the musical comprised of theater kids and non-theater kids alike. TikTokers everywhere have taken clips of songs from the Broadway musical — including, but not limited to, "Say My Name," "Girl Scout," and "Day-O (The Banana Boat Song)" — and started Beetlejuice-inspired trends of cosplays, duets and general clownery. Beetlejuice publicising themselves one TikTok, do we think this is a smart marketing move or, due to the rise of teenagers coming and filming/ singing along to … “Beetlejuice now getting evicted for a cash grab show,” says the caption on one TikTok set to a remix of the MarioKart theme. Sign up for our newsletter. Head to the 7th Avenue side of the theatre (between 50th St. and 51st St.) starting 45 minutes before the performance to get a photo of your costume taken by a BEETLEJUICE staff member – group costumes are welcome! Can Tiktok Save ‘Beetlejuice,’ the Broadway Musical? Yet in some ways, Beetlejuice is tailor-made to appeal to a Gen-Z audience. This growth is largely being driven by younger audience members and first-time Broadway attendees: 54.95% of audience members had never bought tickets on Telecharge before, and 70.79% are between the ages of 19 and 54, well above the 49% benchmark of most Broadway shows, according to Sept.-Nov. 2019 data provided by representatives for the production. Trump Retweeted the Satirical Website, Trump Was Asked, Once Again, to Denounce QAnon. “And I’ve always felt like that too.” With its pop-punk, riot grrl undertones, Lydia’s signature song, “Dead Mom,” is also a quintessential Gen Z jam, with Perfect describing his inspiration as imagining a teenage girl playing on a low-quality electrical amp in her bedroom. Regardless of what happens in the next six months, it seems likely that Beetlejuice will find a new home somewhere — and it may be down to the avid support of a legion of TikTokers. The production will also be hopeful that online fame can translate into offline support: one Change.org petition lodged to keep Beetlejuice in its Broadway home has more than 30,000 signatures. '”, Perfect attributes the show’s popularity on TikTok in part to the overall zaniness and kooky aesthetic of the original source material, but he also believes it deals with themes that are eminently applicable to a generation defined by economic instability and resentment towards their elders. BeetlejuiceBroadway.com (The understudy was polite, if a bit bemused by the attention.). 258K Fans. James Redford, Filmmaker and Robert Redford’s Son, Dies at 58, This Is Hands Down The Most Beautiful News Anchor, Jeff Bridges Reveals Cancer Diagnosis, Says He’s Starting Treatment, Peter Frampton opens up about cinematic highs and lows: "I feel like 'Almost Famous' kind of canceled out 'Sgt. “I imagine that Broadway shows will now have incredibly annoying mandatory social media experts advising them on how to inject their shows into TikTok,” says Perfect. r/Broadway: A place to discuss ... Beetlejuice on TikTok, thoughts? “Things had not exactly been all beer and skittles on the critical front, let’s just say that,” composer Eddie Perfect tells Rolling Stone. Another features a panic-stricken kid with braces shoving Triscuits in his mouth (a reference to a lyric in the Beetlejuice song “The Whole Being Dead Thing”) with the caption, “When you find out Beetlejuice is being evicted from the Winter Garden.”.