CoronavirusHealth and Social ProgramsUSWorkers. This is content geared at giving thanks and content showing how companies and employees are contributing to the fight against COVID-19. I hope you are rewarded and held in the highest regard by your employer as their greatest assets. The frontline industry groups, each of which includes one or more specific industries (as classified using the Census Bureau’s Industry Codes), are: Our initial analysis includes all US workers in these six frontline industry categories, but no workers in frontline occupations that are outside of these six categories. These people have had to look after themselves while they were working, but there have been no guidelines, as this is a new crisis. Healthcare workers are not soldiers going into the frontline, they are humans. Customer Service The term frontline employee is most commonly applied to customer service representatives who handle customer orders, inquiries, cancellations and complaints. Apart from the people with drills and timber under their arms, it was eerily quiet with very few visitors in the hospital, no elective patients. A key lesson from Italy was the importance of keeping healthcare staff safe. GPs and colleagues in primary care no doubt will rise to this challenge, but it is unhelpful if their efforts are not characterised in public sight. After all, as many in our industry (and outside our industry too) have recognized, decisions made today will impact an organization’s brand perception forever. We hope you’ll join us to hear from employer brand mentors on how to lead with your employer brand during this time and how to be prepared for whatever may come next. However, I think this lighter content should ideally be paired alongside content with more substance that really speaks to the gravitas of the situation we’re all going through together. They must find out what resources are available and use them. After all, as many in our industry (and outside our industry too) have recognized, decisions made today will impact an organization’s brand perception forever. What a change in tack this is compared to all that chat about herd immunity a few weeks back. This profile uses the most recent five-year estimates of data from the American Community Survey (2014–2018). T he term “frontline workers” often conjures images of doctors in Hazmat suits and soldiers in uniform. The Center for Economic and Policy Research (CEPR) was established in 1999 to promote democratic debate on the most important economic and social issues that affect people’s lives. I’m teaching again tomorrow, to support a wider effort to bring all of our doctors up to speed on managing these kinds of sick patients. In addition, there is also the stress of uncertainty, and constantly changing information. Healthcare and First Responders. Another big jump in deaths tomorrow no doubt. Walgreens – Information RX: Checking in on Our Stores Video. The judgement of future generations will fall on whether our actions were meaningful and correct. The online seminar unpacked the psychological effects of Covid-19 and the lockdown, with particular emphasis on the frontline workers, including health professionals, who daily face the danger of contracting the virus and of transmitting it to their families. Dr Antoinette Miric said that the psychological health of healthcare workers in South Africa is severely neglected; there is very little funding or attention focused on this, but “there is no health without mental health”. We are keen to share examples of: Frontline workers supporting mutual-aid for communities The way that companies treat their employees’ health and welfare will define their employer brand in the future. This includes essential workers in the food supply chain like trucking and transportation workers and food processing workers. When these all come together, they can have long-term effects. http://ceprdata.org/wp-content/acs/data/cepr_acs_1418_beta_frontline.dta.zip, https://github.com/ceprdata/frontline-workers, Waiting for a Vaccine and the Collaborative Research Alternative. All material © Mail & Guardian Online. We call these people “heroes.”. Incidentally, a certain famous nurse, F. Nightingale, also played a role in the response to this cholera outbreak, and who will lend her name to the extraordinary 4000 bed hospital being built in London today. 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While frontline workers face significant danger in their work, reporting alongside them brings its own set of challenges. Hye Jin Rho is an Assistant Professor at the School of Human Resources and Labor Relations at Michigan State University. A care network has been launched for frontline healthcare workers in Gauteng http://www.covidcaregauteng.co.za/ and the Healthcare Workers Care Network  (national network) will be launched in June. So many people are following their hearts to help others even though it means putting themselves at risk of the virus. In a way, I’m getting tired of waiting. Of these, 335 people have sadly lost their lives to coronavirus. If you’d like some help getting started, we’ve put together some helpful information for you below: Click the links for a general letter template that you can use (PDF or Word Doc). There are resources on the website in terms of leadership — what is useful and what isn’t, such as being honest — if you don’t know about something, tell them. While you’re chilling at home, take some time to write a thank you card or two to the frontline workers in your area. Even more heroes can be found in the services designated essential during COVID-19 lockdowns. This is the type of content that will form positive brand perceptions that will make people want to work with you later, when hiring does ramp up again.