That’s not to say that your site shouldn’t be mobile-optimized in general. Deliver informational, trigger-based emails using our API or SMTP. But first you need to understand what Google Analytics can tell you and why that information is important. Visit our careers site to learn more. This will give you some specific suggestions you can implement to improve your speed. You can set up your goals to track conversions such as online sales, contact form submissions, free report requests, or a phone call request. This report helps you identify the different channels that are pushing a user to enter your site before converting into an actual buying customer. But before you can try to fix the problem, you first need to be able to diagnose it. Google Analytics is a must-have tool for digital marketers. Google Analytics has a special report just for ecommerce websites. What devices do your website viewers use? You can also sort pages by loading speed or pageviews to find any critical issues. Run an A/B or multivariate test to optimize your content, layout, or send time. While that’s a good start, make it S.M.A.R.T. Then, you can compare this info with the keywords you’ve been targeting. Now that you have identified your social media goals and objectives, set up an analytics tracking code on your site. Once down, Save and export your data to Excel. There are more than 50 reports available through Google Analytics. But remember to align your social media marketing goals and objectives with your business’ broader marketing strategy. And Google Analytics helps you access that data without having to run from pillar to post. Google has done all of the work to gather it and update it constantly. You can then use this information in your next content marketing campaign. Join 30,000+ other business owners, marketing managers, and consultants who subscribe to our free “Main Street Marketing Tips” email newsletter. Join our community for freelancers and agencies to unlock tools for managing clients and perks to grow your business. However, it’s not 100% accurate unless you take this next important step – Use a specific URL that tells Google Analytics exactly where your traffic is coming from. You can further analyze your customers by adding some additional demographic and interest data. Sync, store, and edit all your images and files in one place. To do this, go to Behavior > Site Content > Landing Pages. Then, within Excel, you can use the pivot table option to begin to turn the data into a heat map. Another report to help you understand your customer base is the Audience Data report. Click here to download our Ultimate Google Analytics Checklist. Target those pages with campaigns, especially if they’re also converting well. The Audience report in Google Analytics is the best place to see more detailed information about who your visitors are and what they have in common. Back in the left-hand menu, also under Site Speed, is a Speed Suggestions report. Among other things, you’ll learn about: You can also configure your behavior report to display more nuanced information, such as what queries or terms users search for on your web pages. You can also use reports such as mobile and speed checks, time for publishing, and ROI to understand how to optimize your content strategy.