The following are trademarks or service marks of Minor League Baseball entities and may be used only with permission of Baseball Internet Rights Company, LLC or the relevant Minor League Baseball entity: Minor League Baseball, MiLB, the silhouetted batter logo, The Road to the Show, Pro Debut, and the names, nicknames, logos, uniform designs, color combinations, and slogans designating the Minor League Baseball clubs, leagues and entities, and their respective mascots, events and exhibitions. Jacksonville, FL, 32202. “Jumbo Shrimp is a bit of a play on that large city, but small town feel.”. Harold Craw, the team’s General Manager, spearheads one of the most innovate front offices in sports. Welcome to the OFFICIAL Online Store of the Jacksonville Jumbo Shrimp! Since they are in Florida, the Jumbo Shrimp themed out their entire ballpark for a Miami Vice tribute. To remedy this, we approached three teams that Brandiose has named and branded, the Jacksonville Jumbo Shrimp, the Pensacola Blue Wahoos, and the Biloxi Shuckers, to create the “I-10 Seafood Buffet Rivalry”. Your fans get to have a taste of special at the ballpark. At the ballpark, only the team name, colors, and look on the field will change as part of the new identity. It’s a tried and true way to expand your brand. Our goal has always been to bring the magic of Disney to sports franchises. So expanding your specific brand of fun into other sports is a no-brainer! Introducing a new chapter in Jacksonville Baseball... ...the JACKSONVILLE JUMBO SHRIMP, embracing the heart of Jacksonville's identity and heritage. The Jacksonville Jumbo Shrimp represents those themes and expresses the affordable family fun of Minor League Baseball. For questions regarding merchandise and order status please call the Jacksonville Jumbo Shrimp Official Store directly at (904) 358-2846 or email brennan@jaxshrimp.com All of our rebranding projects start with a research visit to the team’s hometown. “The reaction was incredible. “We just went full patriotic,” Klein said. Thank you for your understanding. Jacksonville, FL, 32202. You can’t just show a shrimp or they’ll never know it’s jumbo. New subscribers get 10% off. For questions regarding merchandise and order status please call the Jacksonville Jumbo Shrimp Official Store directly at (904) 358-2846 or email brennan@jaxshrimp.com “Modern shrimping methods were refined in nearby Fernandina Beach around 100 years ago and to this day the best-tasting shrimp in the world gets hauled in at Mayport on the St. Johns River here in Jacksonville,” Blaha said. It’s a sports rivalry with a Minor League twist. For the Jumbo Shrimp, we knew we needed a logo that boldly puts our hero front and center and that there was no need to complicate a name that has fun so thoroughly baked into it. The water on both sides pays homage to Jacksonville’s nickname the River City. The alternate logo includes the state of Florida and will be on road caps to show that our home is where Florida begins. Rivalries in sports are a time honored tradition. The Jumbo Shrimp is, of course, front and center but the identity pulls in imagery from shrimp boils, super heroes, neon signs, the Navy, and even G. I. Joe. 3. For questions regarding merchandise and order status please call the Jacksonville Jumbo Shrimp Official Store directly at (904) 358-2846 or email brennan@jaxshrimp.com We are proud to wear a home jersey with "Jacksonville" featured on the front. Check out the new uniforms for the Jacksonville Jumbo Shrimp, Watch video from the Jacksonville Jumbo Shrimp logo reveal at the Times-Union Center for the Performing Arts in Downtown Jacksonville. It’s a nod to the Jacksonville’s reputation as the River City on the First Coast. At the end of the day it really has a small town, tight-knit feel,” said Noel Blaha, the team’s assistant general manager. To create a visual link with the name of the team, the designer drew the creature’s body in the form of the letter “J” (for “Jacksonville”). Image last updated on Wednesday, November 2, 2016. Have a discount code? Click here to learn more about our process and to see a few of our other creations. Currently over … a shrimp. Watch video from the Jacksonville Jumbo Shrimp logo reveal at the Times-Union Center for the Performing Arts in Downtown Jacksonville About the Logos The logo Shrimp forms a J for Jacksonville. The Shrimp Boil logo is a symbol of experience shared by families and the melting pot of Jacksonville. A virtual museum of sports logos, uniforms and historical … Besides a handful of great brainstorming sessions with owner Ken Babby and President Jim Pfander, the highlight of our trip to Jacksonville was a historical tour given by a guide dressed in an Andrew Jackson costume. Here’s six game changer ideas that we think every franchise should consider emulating. In designing the logo, Brandiose was faced immediately with the challenge of the oxymoron in the name. “What I’m still taken aback by is the amount of people that don’t immediately realize our primary logo features the shrimp in the shape of a J,” he said. We have a classic white and J-Shrimp primary logo cap for home games. To create a visual link with the name of the team, the designer drew the creature’s body in the form of the letter “J” (for “Jacksonville”). The Jacksonville Jumbo Shrimp Official Store is located at 301 A. Philip Randolph Blvd. Whenever the term “oxymoron” comes up, “Jumbo Shrimp” seems to be the first example people can think of. “Here we were announcing the Jacksonville Jumbo Shrimp the same day as Game 7 of one of the most storybook World Series in recent memory and less than a week from one of the most volatile presidential elections ever,” Blaha said. For more team information please visit http://www.jaxshrimp.com/, the official website of the Jacksonville Jumbo Shrimp. One of the many things that Disney does well is theming their restaurants and food purveyors. Jacksonville, Florida’s Minor League Baseball team has gone from a sleepy outpost of the Southern League to one of the most innovative franchises in MiLB and a major player in a major league market. MiLB Ecommerce Marketplace Powered by Snow Commerce, Inc. Join our email newsletter and get access to new swag drops, discounts and other exclusive store news!