You’ll need a Google account to create an Analytics account. Last updated on Jan 2, 2019 by Sunita Rai. Plus, the MonsterInsights plugin makes Google Analytics super easy to use at a very reasonable price. Pros: Very easy to use and understand user behavior. Under its original name, Piwik has been around since 2007 as a powerful digital analytics solution. Then, you’ll see your Matomo dashboard, which looks like the screenshot below: Now, you can click the report menus in the left panel one-by-one and see your site’s traffic reports. We chose Piwik (Matomo) to track in-house analytics and be independent to other analytics tools. It also helps in defining KPIs for our Marketing. it needs some work. Not much but would be nice of they can improve some of the db queries. It maps the visitor journey and displays data on visitor profiles and behavior. First, you’ll see a general overview of your traffic stats on the home page. Since you are hosting the backend, you control who has access to the data and no third party can use it. It takes just a few minutes to create an account. 1. I have been using Matomo since it was called Piwik. To learn more, here’s our complete guide to MonsterInsights dashboard reports. Cons: I found out About Matomo 6 years formerly known as pikiwik and damn i loved it, it was giving and still giving me exact geotargeted data results and today its matomo , i love the new edits out, realtime data reports. Very easy to implement and the dashboard provides various graphical analytics. Also, the plugin isn’t updated on a regular basis which causes integration issues with newer versions of WordPress and Matomo. Completely open source. Pros: You can access your Google Analytics account by visiting the official Analytics website whereas you’ll need to enter your site’s Matomo subdomain to access your Matomo account. Cons. They have helped us do everything that we used to do with Google in-house which sharing our customer data with Google. For this method, you’ll need to host the Matomo software in your own servers. Some reports are wrong, - the data protection is very good because it is on the own server, - i think its very complicated to install the section on the website and to set the options and goals and so on, Overall I like to work with matomo. 2. However, there’s a difference in how you can access your accounts on these 2 platforms. The Pros and Cons of Best-of-Breed Solutions. Agency is for marketing and web development agencies. Let's have a personal and meaningful conversation. It's written in PHP, I do most stuff in node.js. Take control of your analytics and install this open source projects that offers tons of free software to use and extra modules to work with, easily affordable for any business it improves your funnel, and much more features and heatmaps you can easily implement in-house. It also helps in defining KPIs for our Marketing. It does everything that myself and my clients need. However, this technique is a bit risky as you may add the code incorrectly or make other changes in your theme file which can break down your site. Pros: If I find any cons I will rewrite the review. The community is getting bigger, but at the moment you need to know what you install in your server and see all the code, better safe. Cons: You may need to pay if you hire someone to help you configure advanced tracking options. Overall, Matomo is my favorite analytics platform. recurring error while trying to update or customize the tool. Winner: Google Analytics. Votes 7. - Both of them can be installed for free. - i think its very complicated to install the section on the website and to set the options and goals and so on, Comments: If you've used Google Analytics (who hasn't at this point) the process for integrating Matomo into your site and getting reports will seem very familiar. I use them both. Comments: Easy to use, user friendly gui, secure and strong, Cons: It´s not collecting your data and sending it to a giant corporation. Integrations. Comments: it needs some work. Matomo gives you great inside into your unique visitors and their characteristics. Easy to use, user friendly gui, secure and strong, Hospital & Health Care, 1,001-5,000 Employees, Computer & Network Security, 11-50 Employees, Aviation & Aerospace, 1,001-5,000 Employees, Information Technology & Services, 51-200 Employees, Nonprofit Organisation Management, 11-50 Employees, Information Technology & Services, 11-50 Employees, Information Technology & Services, Self Employed, Information Technology & Services, 501-1,000 Employees, Civic & Social Organization, 51-200 Employees, Great I love it and totally recommend it. Eliminate Paper-Based Sign-In Processes With Digital NDAs, Site Inductions And Guest Tracking. Matomo offers a simple setup, a huge amount of features, steady updates and respects the privacy of my users. Pros: Google Analytics lets you see your website reports in 5 primary areas: You can view each of these reports by clicking on each option. Pros. It's more clear and better UX It's not MA or GA to be used. It’s now used by over 50 million websites to analyze their website traffic. Pros: Matomo isn’t widely-used like Google Analytics, so there’re fewer resources online. Please keep in mind that all comments are moderated according to our privacy policy, and all links are nofollow. With a unique feature set, Smartlook finally... © 2020 Slashdot Media. The Plus plan is for small businesses and publishers, and is available for $99 per year. It has an automatic process of tracking online forms, downloads, and eCommerce reports which you’d need to manually configure in Google Analytics. Cons: Enter the URL of Your WordPress website to install MonsterInsights Lite. Matomo is a Google Analytics alternative, a digital analytics platform you can use.