Now, let’s dive into the Audience report sections of Google Analytics. Why Relationships Are Key To Success in Sales (And How To Build Them Using Social Media), People Aren’t Reading Your Website; This Is Why, Medium Top Writers’ Best Advice in One Sentence, 4 Linkable Assets That Generated 1,000s of Backlinks, Drop the poker face: The importance of authenticity in sales, Unique Selling Points Are No Longer Unique. Google is rolling out a new report in Analytics which analyzes a website’s custom audiences. Get our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry! Individual user behavior is associated with their Client ID. Ever wonder how much more you could accomplish if you were a recognized pro in your industry? I hope this has given you a good feel for what you can learn from your Audience reports and how you can apply it to other areas of your online marketing. The map is extremely useful for targeting social and search ads—especially if you know the locations and languages of visitors most likely to convert using your Google Analytics goals. If you’re curious about the path your visitors take through your website, you can find it in the Users Flow. This is too advanced for this article. AUDIENCE REPORTS. By using goals in Google Analytics, you can track the behavioral patterns of visitors who are most likely to convert. This can include many different things from what content users view to how users navigate between pages. Once audiences have been created and published to Google Analytics, the Audiences report will begin to display the following metrics: Knowing how an audience is performing, or not performing, can help site owners determine how much of their time and budget should be spent marketing towards that specific segment of visitors. Stay tuned to this series on Heptagon/Marketing to learn more about Google Analytics via My Notes. Here in this post you’ll find a detailed look on reports offered by Audience section. The technology category shows the technologies the audience use to consume the site’s content. So many people assume that "so and so" has a lock on the industry, or that getting to the top means they have to behave outside of their comfort zone. With this custom report you have to define your own variables, metrics and dimensions to create a report. These reports provide a window into the users’ Acquisition-Behavior-Conversion (ABC) cycle i.e how we acquire users, their behavior on our site after acquisition, and their conversion patterns. Google Analytics for Beginners — My Notes — Chapter 7. At the bottom of the Audience Overview are quick links to top demographic, system and mobile data, along with a chart showing the number of sessions on your website from visitors speaking a particular language. Behavior Reports help us interpret users behavior on our website. Active users report shows the number of users who had at least one session on the website. This type of reporting uses UTM parameters appended to the end of a URL to track a visitor who would click on it. This reporting type is broken down into 3 sub categories—Affinity, In-market and others. Not sure if you should optimize for mobile? This is the area you need to visit. To open a user report, click on a unique client ID and see more details about that client such as their session duration, the last date and time they were on the website, the device, channel and platform used and even how much revenue they’ve helped generated so far. This is a more advanced report. Technology would include browser, the OS used and even type of device used. Social Media Examiner | Social Media Marketing, by Kristi Hines / July 15, 2014 / 26 Comments. This custom audience report goes beyond the standard reports. Overview—A top-level view of user metrics, Demographics—The age and gender makeup of your website audience, Interests—User behaviors segmented by affinity and marketing categories, Geo—The languages and locations of your website audience, Behavior—Comparisons of new and returning visitors, how often return visits occur and how long visitors spend on your site, Technology—The browsers, operating systems and networks of your website visitors, Mobile—A breakdown of devices used to access your website, Users Flow—A visualization of how users move through your website. If you’re tracking goals in Google Analytics, look at the data next to your conversion rates in these reports to find out which age groups and gender are mostly likely to convert. With this report we can see how often have users visited and/or returned to our website. Do you want to know more about your website visitors? In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Remember, Acquisition is the “A” in Google Analytics ABC’s. Behavior Reports can be found under Acquisition reports in the left hand navigation panel. It is broken down into 3 main sub-categories that shows the channels used, the medium — mechanism that delivered users to your site & the source. If you’re interested in creating an app for your business, now you’ll know if your visitors are more likely to use it on an Apple, Android or Windows device. This appears to be a quiet rollout with no official announcement, though Google is notifying users upon logging into Analytics. After learning about the reporting structures — Overview & Full, lets dig deeper into Google Analytics by understanding how the 3 most popular types of Reports — Audience, Acquisition & Behavior work. In order to collect any data in this report you must first have audiences configured in your Google Analytics account. Let’s get on with this chapter 7 — Understanding Basic Reports — Audience & Behavior Reports. You can also use this to make sure your website is working well in the top three browsers your visitors use. You can access it using the menu in the left sidebar of your Google Analytics dashboard. If you’re an advertiser, the data in these reports can help you effectively target ads based on specific interests, especially if you use goals to know which interest group is mostly likely to convert. A custom audience is a group of visitors that have met a pre-defined condition. You're invited to a live masterclass with Michael Stelzner (founder of Social Media Examiner). What do you think? The Interests Overview will show you just that. One account. We can select various metrics available from the drop-down menu to see where users came from the most. The Social section under Acquisition Reports gives us an in-depth analysis into social activity related to our website. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. Adwords Report gives a full view of the traffic coming from a particular source type — Google Adwords. Events are basically user interactions with content that can be tracked independently from a web page or a screen load. Matt Southern has been the lead news writer at Search Engine Journal since 2013. Sign in to continue to Google Analytics Enter your email. Do you need to learn more about the Audience reports in Google Analytics? Get this free report and never miss another great article from Social Media Examiner. It has been divided into 4 subcategories, Site Speed Reports is linked to Google’s own Pagespeed Insights tool to give us reports on areas of the website that might need optimization. Click on any of the 3 subcategories on the left hand panel to know more about each of them. Let’s take a look at some of the most useful Behavior reports. The Interest reports show the users’ preferences for certain types of web content. You can access the full Age and Gender category reports by clicking the link in each chart or from the left sidebar menu. All of Google. The Mobile Overview shows you the number of desktop, mobile and tablet users who visit your site. The Audience Report is aimed at helping us better understand the characteristics of our Audience/Users by giving us reports on specific details around the visitor such as the country they are in, the language they speak, and other similar user demographics. Note: One way to get the most out of any Google Analytics data is to set up conversion goals. Returning Visitors, Frequency & Recency and Engagement. Follow users from the starting page where they enter through as many interactions as they make or pages they view on your site. The Audience Overview is generally what you see when you first log into your website’s Google Analytics. Creating ads that are specific to these age groups will increase the likelihood of making a conversion. How do you think audience data can inform your marketing? See data like user queries and the number of times the site URLs appear in search results (impressions), along with post-click data about site engagement like bounce rate and e-commerce conversion rate. We’ll cover this later when writing about custom reporting options. If you want to learn more about the browsers, operating systems and Internet service providers your visitors use when visiting your website, look through the Technology reports. While the Language and Location categories both include the standard charts showing the acquisition, behavior and conversions data, the Location portion also has a map that visually displays your visitors’ locations. The Behavior section includes detailed category reports New vs. Beneath the graph are top-level session details showing you the number of users who have performed sessions on your website, pageviews, pages per session, average session duration, bounce rate and the percentage of new sessions. How I can tell if you understand your market. There are nine separate reporting sections under Audience in your website’s Google Analytics profile. It also shows how long visitors stayed on the website and from where did they ended up leaving or dropping off. At the top of the Overview tab is a graph of the number of sessions performed by website users. You simply click on the link to get information. This is Chapter 7 in a 10 part series where I learn all about Google Analytics and jot it down in my personal journal “My Notes”. Google is rolling out a new report in Analytics which analyzes a website’s custom audiences. Curious what your website visitors are interested in? Google-Analytics-Basic-Audience-Report. The report can be accessed manually by opening “Reports,” expanding the “Audience” tab and clicking on “Audiences.” It’s clearly marked as “NEW” so you can’t miss it. Google Analytics left sidebar menu with Audience section. None of that is true. Share your comments and questions below! The Demographics Overview breaks down your visitors by age and gender. The Geo section covers the language and location of your website visitors. Otherwise the report will appear blank. Even this reporting category is broken down into 3 subcategories —. If you notice new visitors are more likely to convert, aim for conversion optimization strategies that grab people on their first visit, such as exit intent pop-ups (like the ones that ask for your email or offer you a discount code as you’re leaving a site).