So, for example, if you run an email campaign for three days offering a 25% discount, you can track the behavior of users who used the discount during this period. Then, at the top of this dashboard, you can adjust the data included in your report. Revenue generate by this group is 74% of total revenue. } 31. Once again you can use Google Analytics segments to find out what the differences are between customers and non-customers.

If you’re unfamiliar with this report, you’re not alone. The “Per User” set of metrics will show the average number of actions each member of a cohort took on your site, including: So instead of analyzing your cohorts based on whether they consistently return to your site, you can focus on the actions that have an impact on your most important goals. Let’s take a look the shopping behavior report: In this case Returning Visitors seem to perform better overall. One or more products are added to the basket. Either way, you need to really understand segmentation and a lot of the other advanced features (e.g. You can save a report by clicking the “Save” button at the top of your dashboard and creating a name.

Is there a difference in drop-off between devices categories? A simple analysis can be done in just a few steps. Step 2: Select “Transaction” as the only Conversion Type.

are driving sales to … How many transactions include at least one product from the Nest-USA product category? You can hop over to the LTV report for the same time frame, then determine if there are any channels or campaigns seeing the same low-performing weeks. Prioritize which audiences are most likely to drive the most amount of revenue by analyzing the average session value and conversion rates. An analysis done via google analytics on the google merchandise store, done with customer journey mapping and answering important questions that matter. Relative number of Remove from Cart compared to total number of Add to Cart.

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Here is one example of search vs non-search conversion rate: In this case (a small retailer) in one month site search is used in / responsible for: These metrics indicate that people who use site search are much more likely to convert. And, you’ll receive a comparison chart like this. In this case you would be happy if payment method information is readily available in Google Analytics so you can correlate it to channel performance! My only question is, will it be yours?

Set up (A/B) tests to examine your hypothesis.

Unfortunately a very small percentage of people really understands which report to use and when. This Enhanced Ecommerce metric can deliver great insights around the shopping behavior focused on different products.

There are multiple ways to analyze the impact of internal promotions on revenue metrics. The Enhanced Ecommerce Shopping Behavior report allows to segment on “Medium”, but not on “Channel Grouping“. Step 3: Review the Assisted/Last Click Ratio’s. 19. Fortunately, you can make annotations to keep track of these factors and easily see the dates of specific events, campaigns, and site changes. Here you can find more information about Tag Manager and code examples. Learn more, OnlineMetrics | Copyright @ 2012 - 2020 | TERMS OF USE | Sitemap.

Create remarketing campaigns to drive more of those users to the site. Google Merchandise Store makes this really easy from an Ecommerce perspective.

Many companies don’t analyze post-purchase behavior of customers on their website. You definitely need to segment deeper to find out what’s going on.

Apparel, Drinkware and Office products are most frequently bought together with Nest-USA products. Canada, Route - Package Tracker for Your Online Orders, AfterShip Package Tracker - Track orders' delivery, Yelp: Find Food, Delivery & Services Nearby, By purchasing this item, you are transacting with Google Payments and agreeing to the Google Payments, Sell online from your phone. What can be done to improve the flow from basket to purchase?

}); But it’s only useful to your business if you can use that data to draw actionable conclusions about […]

For which segment do you expect the highest conversion rate?

Which products do people view and buy and from which sizes? You could say that a visitor replicating path one knows what she wants and a visitors replicating path two is still in “comparing mode” before deciding to buy or not.

This will help you identify groups of users that differ from the average user’s behavior, either in positive or negative ways.

Of course, it’s important to consider factors that could’ve caused this spike, like a promotion or remarketing campaign.
WiFi Analyzer Recommends the best channel and place for your network. Looking at transactions per user by acquisition date can show the average amount of time it takes for a user to make a purchase. Let’s keep it “purchase” oriented for now and focus on quantity sold: Office category products contribute to 7% of total revenue and 48% of total products sold.

7. And while this could be confusing while looking at the cohort analysis report alone, the annotation ensures that users looking at this data don’t forget to consider that significant factor and analyze the data accordingly. Transactional data: information about the transactions that occur on the Google Merchandise Store website. But imagine what you can do with these two simple segments: you can evaluate any action in relation to the main conversion on your site.

– https://online-metrics.com/demographic-reports/

This was done as part of Social Media Analytics Course assignment. However, there are more factors that make or break a promotion. This is great information as it might reveal a ton of opportunities to further optimize what happens after the conversion. ‘actionField’: {‘step’: 1, ‘option’: ‘Visa’},

Maybe they check their account or purchase information.

You can also take things a step further by cross-referencing this data with the Lifetime Value (LTV) report.

Enhanced Ecommerce allows you to analyze your “add to cart” and “remove from cart” values in multiple ways.

One of the best ways to do that is by using the Cohort Analysis report in Google Analytics.


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WiFi Analyzer gives you the most useful optimization information to help decrease interference and increase connection speed and stability. This report provides a wealth of information. Goal Completions > 0 Here is an example on the share on Facebook (event label = share purchase): You could change is followed by in is immediately followed by if you want to analyze the segment based on first action after purchase.

In addition “Referrals” seem to also initiate more transactions. Now you can compare these numbers to the sessions with transactions to find out about the relative numbers of shares on Facebook. You can segment on age/gender, but the accuracy of your data won’t be that high anymore if you go too “deep”. Here is the standard “device type” report, focus on behavioral and conversion metrics of Google Merchandise Store: The results indicate that: Desktop is by far the largest segment and tablet is very small.